Adslot Limited
(ASX:ADJ) (“Adslot”), the world leader in automated guaranteed media trading technology, today announced it has signed a global partnership agreement with PubMatic, Inc. (“PubMatic”). Automated guaranteed is driving automation of the USD $40b forward guaranteed display advertising market.
PubMatic is a US-based, global provider of trading automation technology to the world’s leading online publishers, including Real-Time Bidding (RTB) and Private Marketplaces (PMP). In 2014 PubMatic was rated among the ‘most significant providers in the category’ in a Forrester Research report, and was ranked by Deloitte as one of the fastest growing companies in US digital media in 2012, 2013 and 2014.
“The PubMatic partnership is a material development in the continuing execution of our partner strategy, and a big step forward for the future of automated guaranteed media trading”, said Adslot CEO, Ian Lowe.
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