Adslot Limited
(ASX:ADJ), the world leader in automated guaranteed media trading technology, today announced it has signed a global partnership agreement with Operative Media LLC (“Operative”). Operative is a US based global provider of workflow automation technology for some of the world’s largest publishers, including Comcast, Dow Jones, NBC Universal and Schibsted Media.
“Operative has built industry leading technology to automate critical components of campaign workflow for publishers, including trafficking and billing. The partnership will see Adslot’s trading capabilities integrated into the Operative platform, providing Operative publishers a seamless and fully integrated trading toolset”, said Adslot CEO, Ian Lowe.
The integration of Adslot and Operative will provide Operative publishers greater access to Adslot's growing customer base of media buyers, including GroupM, Publicis, Omnicom and Dentsu/Aegis - the largest media buying groups in the world. The integration will also provide media buyers using Adslot greater access to the inventory of Operative's publisher clients.
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