Adslot Limited (ASX: ADJ), a global provider of premium display media trading technology, today announced it has signed a contract with Starcom MediaVest Group (SMG), one of Australia’s largest media agencies. The contract will see SMG deploy Adslot’s Symphony technology across multiple offices in the Australian market.
“SMG service some of the largest and most significant advertising brands in Australia and the world, including The Coca-Cola Company, Kraft Foods, P&G, and Walmart. Adding SMG to our list of Symphony agency clients further strengthens our relationship across the Publicis Groupe, one of the largest media buying groups in the world”, said Adslot CEO, Ian Lowe.
“Signing SMG also realises for us a longer term ambition to forge close ties with the three largest agency groups in the world, being GroupM (WPP), Omnicom and Publicis. In Australia, we now provide our Symphony workflow automation technology across all three of these groups, which ensures the company is well positioned as we continue to advance our media trading technology platform and it’s integration with Symphony”, said Lowe.
