High-end retailer David Jones Ltd
(ASX:DJS) says it has secured the iconic Australian fashion brand Carla Zampatti, exclusively.
The Department Store Exclusive Brand Agreement provides that both Carla Zampatti and Bianca Spender brands will become department store exclusive to David Jones.
Both the Carla Zampatti and Bianca Spender brands will exit all Myer stores and become department store exclusive to David Jones as from Autumn/Winter 2010.
In a statement to the market Carla Zampatti says she believes that David Jones and its ‘Home of Brands’ strategy is best suited for the growth of the Carla Zamapatti and Bianca Spender brands.
David Jones Group General Manager for Apparel, Cosmetics, Accessories & Footwear, Colette Garnsey says over the past five years Carla Zampatti has grown by 30% within DJ’s stores and the company believes that when these brands become department store exclusive to David Jones there is enormous scope to continue to grow the brands further.
David Jones 2009 net profit was $156.5 million.
