Supermarket chain Woolworths Ltd
(ASX:WOW) has reportedly announced plans to team up with Optus to enter into the mobile phone market.
Business Spectator is reporting that Woolworths is to launch the Woolworths Everyday Mobile brand, a pre-paid service that will offer a flat rate for voice calls of 15 cents flagfall and 15 cents for every 30 seconds.
The new no-frills pre paid service designed for customers who want a straight forward pre-paid mobile offer will have no hidden costs, no caps, no peak or off peak rates and no lock in contracts, says Woolworths.
According to Business Spectator, Vicky Brady, managing director of Optus wholesale and satellite says together Optus and Woolworths have developed a fantastic product.
Saying that with Optus' operational expertise, flexibility and the reach of the Optus mobile network combined with Woolworth's vast distribution and retail footprint the new prepaid mobile offering will be a strong addition to the market.
Woolworths new pre-paid service will use the Optus mobile network.
Woolworths 2008 net profit was $1.6 billion.
