City Chic’s (ASX:CCX) acquisition of US e-commerce business receives green light

Company News

by Anna Napoli

City Chic’s (ASX:CCX) US$16.5m acquisition of the e-commerce assets of American clothing chain Avenue has been given the green light from the US Bankruptcy Court.

Avenue is a US-based specialty retailer of plus size apparel, targeting value-conscious women aged 25 to 55. The company filed for bankruptcy in early August.

City Chic says the acquisition provides the company with access to a broader cross-section of the US plus size market which is estimated to be worth US$25 billion annually.

In court filings earlier this year, Avenue disclosed e-commerce sales of US$27m over the five months from January through May 2019. Whilst City Chic anticipates the closure of Avenue’s physical store network and the bankruptcy may have some impact on e-commerce sales, City Chic expects the acquisition to be earnings accretive.

Shares in City Chic (ASX:CCX) are trading 1.1 per cent higher at $2.83.


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