Treasury Wine Estates Limited
(ASX:TWE) will ship 10,000 cases of its red wine Pepperjack to the US as it chases a greater slice of the premium wine category in the crucial offshore market.
Playing up the prestigious values of the South Australian Barossa region, Treasury will concentrate its fresh assault on the US premium market around the 2012 Barossa Red Pepperjack label, a variety expected to appeal to American drinkers.
The premium and super-premium wine segment has been growing strongly in the US, as well as in other international markets, against a flat to negative sales trajectory for the cheaper end of the price scale.
In fiscal 2013, pre-tax earnings in the Americas for Treasury Wine Estates fell 14.5 per cent to $66.8 million.
But the performance of its luxury wines was more positive, with net sales revenue per case up by 0.6 per cent.
Treasury Wine Estates generated a net profit of $42.7 million in fiscal 2013.
Treasury Wine Estates Limited
(ASX:TWE) will ship 10,000 cases of its red wine Pepperjack to the US as it chases a greater slice of the premium wine category in the crucial offshore market.
Playing up the prestigious values of the South Australian Barossa region, Treasury will concentrate its fresh assault on the US premium market around the 2012 Barossa Red Pepperjack label, a variety expected to appeal to American drinkers.
The premium and super-premium wine segment has been growing strongly in the US, as well as in other international markets, against a flat to negative sales trajectory for the cheaper end of the price scale.
In fiscal 2013, pre-tax earnings in the Americas for Treasury Wine Estates fell 14.5 per cent to $66.8 million.
But the performance of its luxury wines was more positive, with net sales revenue per case up by 0.6 per cent.
Treasury Wine Estates generated a net profit of $42.7 million in fiscal 2013.
