Telstra Corporation Ltd’s (ASX:TLS) advertising and directories arm, Sensis, has warned that its revenue will decline over the next three years.
Speaking at an investor briefing, Sensis CEO Bruce Akhurst said it will be a period of time before the full benefit of the company’s digital growth kicks into the financials.
Organic revenue growth is expected in around three years, where digital growth in revenue in dollar terms will exceed the decline in print revenue.
In the six months to 31 December Sensis revealed its Yellow Pages print operations booked an 18 per cent drop in adjusted revenue.
The business is now focussing more on digital products to combat the fall in consumers turning away from the print versions of its products.
In the first half of the 2011 financial year Telstra reported a net profit of $1.2 billion.
