Afterpay
(ASX:APT) has partnered with Wesfarmers-owned
(ASX:WES) national retailer Target to offer its buy now, pay later payment service to the retailer’s online consumers.
The service will be offered to Target’s customers for online and click & collect transactions later this month.
Afterpay Head Nick Molnar said the partnership provides an opportunity for Afterpay to continue to offer its customers more choice, further driving its millennial to mass consumer expansion strategy.
With layby being a core offering for department stores, the buy now, pay later concept appeals to the next generation where consumers can receive products upfront.
Afterpay currently has over a million customers and more than 7,200 retail merchants on board.
Shares in Afterpay
(ASX:APT) are trading at 2.77 per cent higher to $4.26.
