Panorama Synergy Launches Lead Generation Machine
Key points:
- Beta version of first online product for Panorama Synergy goes live on 14 March 2011
- Lead Generation Machine teaches businesses how to create a dominant online presence to drive sales
- Early cash generation anticipated from highly scalable recurring revenue model
Australian technology company, Panorama Synergy Ltd (ASX:PSY) today announced the release of Lead Generation Machine. This is the first in a suite of downloadable products and software services that comprise the Company’s recently announced Integrated Online Sales Platform.
The Platform is based on a recurring revenue model that is highly scalable and expected to generate cashflow and near-term profit for Panorama Synergy. The Lead Generation Machine beta site is now open for founding members or early adopters and can be accessed at www.leadgenerationmachine.net.
The Platform will provide small and medium enterprises (SMEs) worldwide with the tools they need for effective sales and marketing online. Lead Generation Machine shows SMEs how to attract their ideal customers to their website and trigger an enquiry, thereby automatically establishing immediate relationships and qualified sales leads.
Panorama Synergy’s Managing Director, Terry Walsh said it is essential for businesses to have an effective online sales and marketing strategy.
“It is estimated that ninety percent of sales of all products and services these days begin with an online search, so SMEs increasingly must have an effective presence on the internet” said Mr Walsh.
“Effective means a combination of the correct leverage of the technologies involved, a strong traditional sales and marketing framework underlying the technology and synergistic alignment of the online process with the SME’s business processes. It is not simply a website” he explained.
The core benefit to customers is making their business more profitable by driving incremental new customers to their door using their online presence and, at the same time, reducing transaction costs as well as avoiding all too common costly online start up mistakes.
Panorama Synergy will target the ever increasing SME market which is represented by an estimated 155 million web sites globally.
“The number of websites is just the tip of the iceberg. This is a group of business being starved of reliable, easy to understand and implementable advice about how to compete in the world’s largest marketplace, the online market” Mr Walsh said.
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