First Online Product for Panorama Synergy
- Launch of first product in Integrated Online Sales Platform planned for early March, 2011
- First of a pipeline of products that will deliver effective online sales and marketing tools to the SME market
- Highly scalable model is expected to generate cashflow and near-term profit for Panorama Synergy
- Rollout of Integrated Online Sales Platform to runin parallel with Magneto Photonic Crystal development
Australian technology company, Panorama Synergy Ltd (ASX:PSY) is planning to begin the rollout of its Integrated Online Sales Platform in early March 2011 with the launch of a new internet-based sales generation product.
In recent months Panorama Synergy has flagged a dual business strategy that couples its breakthrough magneto-photonic crystal (MPC) project with an e-business opportunity that has robust cashflow potential.
The new business line is designed to support sales and marketing online by small and medium enterprises (SMEs) worldwide. The Platform makes use of the dynamics of the online world to enable SMEs keep pace in this fast changing space. Through a combination of downloadable products and software services, it applies proven, well established sales and marketing principles and techniques to doing business over the internet.
The initial release in the suite of products shows SMEs how to attract their ideal customers to their website and trigger an enquiry, thereby automatically establishing immediate relationships and qualified sales leads.
Panorama Synergy’s Managing Director, Terry Walsh said the internet-based business requires minimal working capital and the non-core functions will be largely outsourced.
“This is an under-served market opportunity in a massive sector that makes use of our expertise in this field” he said.
“It is extremely rare to find an SME that will claim it has an effective online marketing strategy, or web presence that generates real leads and customers/revenue. SMEs do not know where to get good, trustworthy, consistent advice on what to do and we are confident that the Integrated Online Sales Platform will help to fill that void” explained Mr Walsh.
Mr Walsh said that the recurring revenue model is highly scalable with a short time to break even.
“We anticipate that we will begin to see cash flow within this financial year which will give an early indication of the online platform’s growth potential” he said.
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