Adslot Limited
(ASX:ADJ) (“Adslot”), the world leader in automated guaranteed media trading technology, today announced it has signed a partnership agreement with Yahoo. The partnership allows Adslot to present Yahoo premium inventory to media buyers within Adslot’s workflow and trading platform (Symphony and Adslot Marketplace).
“As one of the world’s largest online publishers and a leading global provider of quality content across all major categories and channels, the scale and quality of the Yahoo premium inventory is highly valued by the world’s largest advertisers and brands. Extending our coalition of supply side partners to include Yahoo is an exciting development for Adslot, and a win for our media agency clients”, said Adslot CEO, Ian Lowe.
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