Adslot Limited (ASX: ADJ) (“Adslot”), the world leader in automated guaranteed media trading technology, today announced the successful launch of a major upgrade to its Adslot-Symphony integration.
“This launch represents a major and compelling enhancement to our platform for media agencies and advertisers alike”, said Adslot CEO, Ian Lowe.
The enhanced integration of Adslot (a platform that automates the buying and selling of display advertising), and Symphony (a workflow automation technology for large media buyers), will allow Adslot publisher customers to present their inventory directly into the trading workflow of media agencies using Symphony. Media agencies are now able to include this inventory in a campaign schedule, check its availability in real time, and buy it.
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