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Acrux Limited (ASX:ACR) Eli Lilly provides feedback on initial uptake of Axiron

ELI LILLY PROVIDES FEEDBACK ON INITIAL UPTAKE OF AXIRON® IN TESTOSTERONE THERAPY MARKET
 
Acrux’s licensee Eli Lilly and Company has provided feedback on the initial sales of Axiron during a Lilly Investment Community meeting entitled “Bridging to the Future”, dated June 30, 2011. A webcast of the entire meeting, together with presentation slides is available on Lilly’s website via the link http://investor.lilly.com/eventdetail.cfm?eventid=89214.
 
Bryce Carmine, President of Lilly Bio-Medicines, stated that in April Lilly had launched Axiron to specialists in the US testosterone therapy replacement market worth $1 billion per year market and growing at approximately 20% annually. “Despite having launched Axiron to specialists just 3 months ago, we are very pleased with our initial launch uptake and payor discussions, as you can see given the New to Brand trend versus competitors.” He noted that upcoming milestones include regulatory actions in several European countries, Canada and Australia.
 
The presentation contained the attached slides relating to Axiron. For the week ending 10 June 2011, Axiron grew to 29% of the New to Brand Prescriptions (“NTBrx” or “NBRx”) written for testosterone therapy by urologists and endocrinologists. For the same week, Axiron grew to 13% of the New to Brand Prescriptions (“NTBrx” or “NBRx”) written for testosterone therapy by primary care physicians.
 
About NBRx and prescription data

NBRx measures prescriptions generated from patients commenced on a product for the first time, including new therapy starts, switches and add-on therapy. NBRx isolates instances when a physician makes a treatment decision and is acknowledged to be a leading early indicator of sales performance.
 
 The total number of prescriptions for a product (“TRx”) is the sum of NBRx and Continuation on Brand prescriptions (“CBRx”). CBRx measures patients’ continuation on a product, from both new and refilled prescriptions.
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