Key Highlights
- Added 12.9 million registered users, taking the total registered user base to 40.8 million
- Transaction volumes increased 32% to 33.3 million
- Increased user engagement (transaction frequency, user retention and ATV)
- Significantly diversified the business by expanding into new channels to market
- Launched e-coupon and mobile gaming products
- Onboarded 18 new high quality business partners
- Initiated O2O business strategy
- Commenced B2B rewards redemption operations with 4 contracted partners
- Successfully launched the inaugural “99 Shopping Carnival” event
- Conducted highly effective joint marketing campaigns with business partners
- Continued to develop data mining and direct marketing technology
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