Hong Kong, 9 Sep 2014: Leading Chinese mobile commerce company 99 Wuxian Limited
(ASX:NNW) (“99 Wuxian”) is pleased to announce it has entered into a Joint Venture (“JV”) agreement with Tapit Media Pty Ltd (“Tapit”), a global leader in Near Field Communication (NFC) enabled offline media.
- 99 Wuxian is a market leader in the Chinese business to business to consumer (B2B2C) m-commerce segment
- 99 Wuxian has a ground-breaking opportunity to utilise offline media as a direct online business-to-consumer (B2C) customer acquisition tool
- The Joint Venture reinforces 99 Wuxian’s online marketing campaigns through NFC-enabled offline media
- The Joint Venture provides 99 Wuxian with a low cost customer acquisition tool to drive registered users and customer engagement
- The Joint Venture positions 99 Wuxian at the forefront of m-commerce innovation aligned with the increasing penetration of NFC-enabled smartphones
- 99 Wuxian intends to commence two to three offline and online marketing campaigns with its major business partners to utilise this differentiated service offering. This is expected by December 2014.
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