Electronic retailer Dick Smith Holdings Limited (ASX:DSH) has affirmed it is on track to generate 10 per cent of its total sales from online sales in three years.
Presenting at the the Morgan Stanley online retail forum the company has outlined its omni-channel strategy. The strategy includes multi channel online platforms, online only offers, store fulfilment and click and collect initiatives and enhancing content and the customer experience.
Dick Smith says 5 per cent of its sales are now online and its targeted 10 per cent of sales in three years is realistic and achievable.
Only last week the company teamed up with movie DVD rental and streaming company Quickflix Limited
(ASX:QFX) for a new marketing partnership and the prior week affirmed its on track to deliver a full year net profit of $40 million.
Dick Smith booked a net loss of $4.9 million in the first half of the 2014 financial year.
