Macquarie Group Limited
(ASX:MQG) has inked a deal with Bell Financial Group Limited’s
(ASX:BFG) online broking business Bell Direct.
Macquarie’s banking and financial services group has selected Bell Direct to provide a white label share trading platform offering integration with Macquarie’s cash management account.
Bell Direct says its platform enables financial institutions to offer the convenience and flexibility of online share trading to their clients through a user-friendly interface.
The latest agreement with Macquarie Group comes after Bell Financial inked a similar deal with HSBC Australia in 2012.
Macquarie Group reported a net profit of $503 million in the six months to the end of September 2013.
