Insurance Australia Group's Limited
(ASX:IAG) Chief Strategy Officer Leona Murphy tells FNN how the insurance giant aligned its non-market strategy to its business.
Ms Murphy speaks to FNN about how IAG developed its non-market strategy and the importance of aligning that to the business.
She says companies who don't adopt the mindset will ultimately be at a competitve disadvantage.
Ms Murphy tells FNN about some of IAG's biggest non-market strategy milestones to date.
