Wesfarmers’ Limited
(ASX:WES) owned Coles is trialling a range of new formats for its underperforming liquor business unit, according to media reports.
The alcohol retailer has introduced a warehouse-style model to better compete against big-box market leader Dan Murphy's.
The supermarket has opened a Liquorland Warehouse in Sydney that is two to three times larger than the usual store space and offers a wider variety of wines, beers and other beverages.
Situated in the south of Sydney, the Liquorland Warehouse will use its larger buying power to offer lower prices to customers.
The warehouse format trial, which began last week, is part of a wider strategy by Coles to improve its liquor operation, which remains behind the pace of rival Woolworths and its Dan Murphy's stores.
Wesfarmers posted a $1.28 billion net profit in the first half of this fiscal year.
