The a2 Milk Company welcomes measures to protect consumers in China

Company News

by Rachael Jones

The a2 Milk Company (ASX:A2M) says they welcome measures that protect the rights and safety of consumers and the overall integrity of ecommerce channels.

They refer to the announcement from China’s State Administration of Market Regulation (“SAMR”) and other ministries and bureaus late yesterday outlining measures to ensure successful implementation of the e-commerce legislation which became effective from April 2019.

They intend to standardise e-commerce business practices, enhance the integrity of the digital market trading environment and maintain a good ecommerce market order.

Shares in the a2 Milk Company (ASX:A2M)s are trading 1.26 per cent lower at $13.37.

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