Metcash (ASX:MTS) is making another push for a bigger slice of Australia’s $10 billion convenience store market, through product diversification.
New fresh categories, such as vegetables and fruit will be offered, as well as non-traditional items, such as hardware.
The grocery wholesaler is taking a different tact, to carve out market share from competitors, rather than attempt to undercut the supermarket duopoly on price alone.
Metcash claims a one fifth share of the current market, recently upgrading its 15 distribution centre operation to supply small items directly to wholesale customers.
Metcash last reported a net profit of $98.2 million to April 30 2012.
