Woolworths Limited
(ASX:WOW) has joined its rival in a convenience store price war.
According to Fairfax Media, the supermarket chain has confirmed it will match Wesfarmers Limited
(ASX:WES) owned Coles’ offer of milk at $1 a litre via its network of convenience stores.
Earlier this week Coles pledged to cut its milk price, across more than 620 of its Coles Express stores, bringing it in line with its supermarket prices.
Woolworths is offering two litres of milk at $2 and its Woolworths branded bread for $2.30.
The Queensland Dairyfarmer’s Organisation have urged consumers to boycott the cheap milk and support local independent corner stores who they claim are being squeezed out of business.
Woolworths delivered a full year net profit of $1.8 billion in the 2012 financial year.
