REA Group Limited
(ASX:REA) has announced a national marketing alliance with News Corp’s (ASX:NWS, NASDAQ:NWSA) Australian arm, News Limited to increase awareness of their brands.
REA says the alliance will see its realestate.com.au brand integrated into the mastheads of 88 News Limited newspapers with the property sections to be rebranded as “Realestate”.
The agreement also includes a content syndication deal between REA and News Limited’s websites from next month.
News Limited has a 61.6 per cent share holding in REA Group.
In the first half of the 2012 financial year REA Group’s net profit rose 32 per cent to $41.2 million.
