In an effort to capture the social media market, Qantas Airways Limited
(ASX:QAN) has launched its online accommodation booking website called Hooroo.
The new site allows social media users the ability to recommend accommodation and holiday destinations to their personal network.
The move comes as Tourism Australia released figures that suggested about 73 per cent of Facebook users tell others about holidays using their social media accounts.
Hooroo will operate as a separate entity within the Qantas group.
In the first half of the 2012 financial year Qantas reported a net profit of $42 million.
