Qantas Airways Limited (ASX:QAN) is reportedly preparing to refresh its brand amid speculation Australia’s biggest airline could ditch its “I still call Australia home” song and slogan.
According to The Australian Financial Review the airline is gearing up for a more contemporary image which will be devised by two US based agencies.
Qantas has not officially revealed any details but last week announced Droga5 as its lead creative agency.
The report says it is expected Qantas’ new image will be a more modern reflection of Australian society.
Qantas posted a net profit of $42 million in the first half of its 2012 financial year.
