Shares David Jones Limited
(ASX:DJS) have lifted this morning despite the company posting a fall in its first half sales.
The department store retailer says first half sales dropped 6.6 per cent to $1,012.9 billion.
CEO Paul Zahra says the second quarter improved from the first and the company has just launched Australia’s first ever department store bridal boutique to tap the growing bridal market.
DJs has confirmed its first-half profit after tax guidance to drop between 15 per cent to 20 per cent and expects the current challenging retail conditions to continue this year.
Shares in David Jones had lifted 5.25 per cent this morning and were trading at $2.70.
