Crown Ltd (ASX:CWN) is reportedly gearing up to inject $100 million into developing gaming operations at its Crown Casino in Melbourne.
According to The Australian the board of Crown has approved the investment into a new gaming, food and beverage area at the casino complex and details are expected to be revealed this week.
A source has told the paper that this development will help broaden the appeal of the complex to the growing mass-market, which is expected to be targeting a younger clientele.
The latest investment adds to more than $1.5 billion that has been poured into development at Crown’s casinos between 2009 and 2013.
In the first half of its 2011 financial year Crown reported a net profit of $153.15 million.
