Coles, owned by Wesfarmers Ltd
(ASX:WES) is facing intense criticism for slashing the price of its house-brand milk.
The move to cut the price by as much as 33 per cent is likely to have serious repercussions for dairy processors.
The discounting has been matched by Woolworths and Aldi.
Wesfarmers generated a net profit of $1.6 billion in the year ended 30 June 2010.
