Infant formula company Bubs Australia (ASX:BUB) has announced a range of its infant formula will be available in Woolworths (ASX:WOW) supermarkets.
Bub’s goat milk infant formula will be on shelves from April this year.
The company says this provides a significant advance in its strategic goal to expand its domestic market penetration.
Bubs Australia CEO Nicholas Simms says Woolworths responds to the increasing demand and awareness of the benefits of goat milk infant formula.
He adds that by Woolworths offering the goat infant formula will further enhance the appeal to consumers in Australia and international in China and South East Asia, in a market that is rapidly growing.
Shares in Bubs Australia (ASX:BUB) are trading 0.69 per cent higher at $0.73.