Fairfax scores partnership with Google

Company News

by Jessica Amir

Fairfax (ASX:FXJ) has partnered with tech giant, Google on digital advertising and technology and product development.

The Australasian media company’s publishing business will be able to leverage off Google’s technical expertise, capability and programmatic advertising.

The company says the collaboration cements Fairfax as the global forefront of digital publishing innovation.

Google will support Fairfax to sell and market programmed advertising across Sydney Morning Herald, The Age, The Australian Financial Review, WAToday, Canberra Times, Brisbane Times and lifestyle properties.

The partnership will kick off in 2018 with premium ad products, key client relationships and innovative solutions.

Shares in Fairfax (ASX:FXJ) are trading 0.65 per cent lower to $0.76.

Jessica Amir

Finance News Network
Jessica joined FNN in January 2017 after having worked in financial advising for seven years and in TV journalism for seven years, specialising in finance, equities and analysis. She has interviewed former Prime Ministers of Australia, Tony Abbott, Julia Gillard and Kevin Rudd and ex Treasurer Jo Hockey. Jessica has worked as a journalist with Sky News Business, ABC 1, ABC's The Business, ABC24 and has also been a regional Channel 7 and 9 TV reporter.