MSM Corporation International Limited (ASX:MSM) Chairman, Adam Wellisch, discusses the launch of the Megastar Millionaire competitions and business model.Key points:• MSM Corporation International
(ASX:MSM) is a global digital & entertainment media company that listed in January 2016
• Capitalizing on the rapid increase in online video consumption, $196B 2019 Mobile ad spending (Facebook, Snap), $52.5B in 2019 Mobile gaming market (Twitch, Zynga, SuperCell)
• MEGASTAR is the world’s first mobile talent competition, where contestants from multiple categories (Music, Dance, Sports, Extreme, Comedy, Magic, & Variety) will compete from around the globe for the richest prize ever offered on the internet: US$1 million
• The winner is chosen by fans and celebrity judges who follow the competition and vote in the MEGASTAR app. Worldwide tournament one (WWT1) launched in USA, UK, Canada, Australia, South Africa and New Zealand.
• Appointed eight-time Grammy Award Winning Superstar “USHER” as Chief Creative Director, headline celebrity Mentor, Judge and Brand Ambassador.
• Aimed at capturing smart phones users in 2018 total 2.53 billion growing to 2.87 billion in 2020 and tablet users in 2018 total 1.32 billion growing to 1.46 billion in 2020.
