Yowie Group Limited
(ASX:YOW) has announced its US spring marketing campaign has achieved the highest engagement since its brand’s launch.
The global brand licensing company focused on the children’s sector, says its spring campaign cost USD$1.1million, comprised of social media advertising through Youtube, Facebook and Instagram.
Yowie says its Youtube campaign reached 4.8 million views after ten weeks, and its Facebook channel saw a share rate of 48 per cent above the standard benchmark.
The company says it has spent about US$2.5 million on advertising and marketing in 2017, and will continue to invest in building their US brand via social media, to support overall sales.
Shares in Yowie Group Limited
(ASX:YOW) are trading 1.59 per cent lower to 31 cents.
