Movio, a data analytics company for the cinema industry, has signed a multi-year data licensing agreement with Screenvision Media, which operates in the US cinema advertising space.
Movio is a business which belongs to film industry software company Vista Group International
(ASX:VGL). Under this deal, Screenvision will gain access to the Movio Media platform.
According to Movio, its services will provide Screenvision with deeper insights and more precise campaign targeting.
Movio expects this deal will significantly increase its market share in the on-screen advertising sector since Screenvision operates on-screen advertising programs on 15,000 screens across 2,400 cinemas throughout the United States.
Shares in Vista Group opened this morning at $5.10 per share.
