Oroton sales slide despite better products

Company News

by Jessica Amir

Oroton Group Limited (ASX:ORL) has reported its first half year sales for 2017 are down 10% compared to the same period last year.

The Australian fashion accessory company says its group sales were down, despite stronger product offerings and more engaging marketing campaigns.

The sales slump was largely attributed to less foot traffic from Boxing Day onwards, and lower sales and foot traffic at the Oroton Factory outlet stores.

The group now expects its earnings before interest, tax, depreciation and amortisation (EBITDA) to be between $4.5 million to $5million for the half of 2017.

Oroton posted a net profit of $3.44 million at 30 July 2016. 
 

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