Yowie boosts advertising spend by $US1M

Company News

by David Chau

Confectionary maker, Yowie Group Ltd (ASX:YOW), is increasing its advertising investment by US$1 million to build brand awareness in the US market – particularly Texas and Illinois.

This campaign is in addition to a $500,000 investment that Yowie made earlier this year for its pre-Easter social media campaign.

The company will launch its Stage 2 advertising campaign in the US ahead of the Halloween and Christmas peak selling periods.

Yowie says this is its biggest single marketing investment – across cable TV, bus advertising, viral videos and social media websites.

Yowie reported a net loss of $9.96 million at 30 June 2016.

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