ASX Spotlight Series in Hong Kong: Dubber Corporation Limited (ASX:DUB) Chairman, Peter PawlowitschAt Dubber Corporation Limited
(ASX:DUB) we have the number one call recording solution, cloud-based call-recording solution, in the world. We’re the only people that have a native cloud built call recording platform, making us unique opportunities and a unique position in the marketplace. So we have three things we’re going after.
One is the traditional. Traditionally, people buy call recording by buying large amounts of hardware and they pay upfront capital costs for the hardware, then ongoing licence and maintenance agreements. We totally changed that, we’re a pure software as a service based business and it’s all operational costs, which can be significant cost savings for our customers.
Secondly, traditionally call recording is stored onto a hard drive and then stored away and never used again, unless you have a problem or a dispute you need to resolve. So we changed that. We leave those calls available and we bring that data alive, to create opportunities for value added services, analysis, voice to text etc. And then thirdly, we’ve built some new product called Playback and this has the ability to revolutionise the call recording market, and open up new sectors as never seen before.
Our focus is the telecommunications companies and to get them engaged with our product, and starting to deploy our product. And for them to take our product to their customers is our market strategy. Our goal is to have 20 telcos signed up with Dubber, by the end of this year. The call recording industry is predominantly made up of two user cases, being call centres and financial services. The other influencing factor is the telecommunications industry and the fact that their traditional revenue stream of voice calls is in decline.
This is causing the telecommunications companies to move to what’s called unified communications. Now the unified communications enables them the ability to sell value-added services, products like Dubber, to their existing clients. So Dubber sits in a unique position that we sell wholesale to the telecommunications companies. We then take our product to market, looking to displace the incumbent call-recording technologies, which are high CAPEX, with the software as a service model, selling them the product and creating new user cases.
So the exciting thing for Dubber is that call recording is viewed as a one-user case style scenario. But the truth is there are many industries, many verticals that can benefit from call recording. The trouble has been the cost associated with delivering this product, which we totally changed. So once you can get your head around the potential scale opportunity out there, and the scalability of our platform, the number of user cases and the opportunities for us is just exponential.
So we’ve launched this new product called Playback. So to explain Playback, the easiest way to do it is by providing an example. So you’re leaving here today, you’re on your way home and your husband or your wife gives you a call and says, “Can you stop by the shop and pick up some groceries for you; yep, yep no problem.” Now if you’re anything like me, you get to the shop and you ring your wife back and say, “Sorry what did you want me to get again?” And she tells you again, much to her frustration.
So with Playback, this totally changes it. With Playback you’re able to recall, playback, stop, pause, resume any of your most recent calls. This totally changes the way people view call recording opportunities that open up for us.
By this time next year, we’d like to be cash flow positive and starting to become the incumbent call recording technology, in the world. Deployed through a number of telecommunications companies out to their customer basis and with our new product Playback, starting to get some sort of mass-market adoption.
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