Alexium International Group Limited (ASX:AJX) President, Dirk Van Hyning discusses the company’s focus and biggest growth opportunities at the ASX Spotlight Series 2016, New York What Alexium International Group Limited
(ASX:AJX) sells is chemistry into the flame retardant market. It is a $7 billion market worldwide. And what is happening in this industry is the incumbent technology, has been found to be very toxic, not only for the environment but the human body. And what we provide is a non-toxic environmentally friendly alternative to those chemistries.
The focus for us right now, now that we’ve developed this suite of proprietary chemistries, is to expand their sales into our target markets. A wide range of textile markets, a very important one in that is the military sector, both in the US and worldwide. And then our new focus is to expand into the much larger polymers and resins market.
I think the biggest competitor for us right now is how small we are, compared to the other players in the market. However, the way we’re dealing with those is that we have a lot of advantages, in that we don’t just offer a catalogue, we offer technologies that nobody else has. But also our customers don’t have an ability to implement those solutions on their own, and the big players in the industry can’t help them with that. So not only do we have those proprietary chemistries, we understand our customer’s deeds and their testing. And so we can help them implement those solutions, as opposed to just provide them a catalogue.
We have extremely large opportunities in the military markets. We’ve been working three years on the two major programs that the army has in the uniform. But that aside, the commercial sector will always be the growth engine for the company. And if you look at any market study, over 75 per cent of the FR chemistry is sold outside of textiles and into polymers and resins. And we’ve already made enormous traction in those markets with existing products.
So to increase our growth in those areas, we have an active R&D program to take our core chemistries and adapt them, so they can go into a wide range of plastics. So they can get into automotive parts, computer parts, cable, insulation, construction. Really our ability to adapt our chemistries, lead to boundless potential in all of those different markets.
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