Yowie Group Limited
(ASX:YOW) has launched a social media advertising campaign in the US market ahead of the peak Easter season.
The Yowie US market launch campaign will include a mix of social media partners including YouTube and Facebook with a spend level of about US$500,000 over a four week period.
The campaign will be targeted towards mums and children aged 7 to 12 years.
The company says the success of the campaign will be carefully evaluated to guide the development and timing of a planned second-stage follow-up campaign.
Yowie reported a net loss of $3.55 million at 31 December 2015.
