Westpac Banking Corporation
(ASX:WBC) has unveiled its latest strategy with a focus on customer service.
The bank plans to increase its annual investment by around 20 per cent or $200 million to $1.3 billion to be spent on growth, service and efficiency initiatives.
New look branches will complement the focus on digital services with Westpac hoping to add over 1 million new customers in the next two years.
The bank also reaffirmed its target ROE as above 15 per cent.
Westpac reported a net profit of $3.64 billion for the six months to end March 2015.
