helloworld Limited
(ASX:HLO) has seen its full year loss stretch to $201 million from $63.3 million last year.
The travel distribution company’s loss was exacerbated by a $205.3 million non-cash impairment charge on good will.
Despite that revenue pushed 4 per cent higher to $279.2 million.
CEO Ms Elizabeth Gaines says strategic marketing investment has driven a tripling in brand awareness while a further 50 legacy brand agents converted to the helloworld network.
