Rewardle Holdings Limited
(ASX:RXH) has secured AirAsia as a partner for its rewards program.
The marketing technology provider will add gift vouchers for flights across the AirAsia network to its rewards system.
Users will be able to use points gained by shopping at their local cafe, butcher or grocer to redeem the flight vouchers. The move is a direct raid on the stranglehold of the Virgin and Qantas loyalty programs.
Rewardle has established a network of 4000 local merchants with almost a million members as it positions itself as a leading player in the world of social media and mobile marketing.
Rewardle Holdings made a net loss of $4.2 million for the first half of the 2015 financial year.
