Vista Group International Limited
(ASX:VGI) says its movie marketing analysis subsidiary Movio has launched a new product platform aimed at avid movie goers.
New Zealand-based Movio Media allows movie marketers to target movie goers that hit the screens over six times a year with real time activation and feedback.
Data generated by movie goers at point of sale is a unique insight for studios chasing big dollar distributions.
The new platform details when in the distribution cycle audiences can be expected to show up to a movie allows tailored marketing strategies and exhibition loyalty programs.
Movio currently captures data from over 30 million movie goers across North America, Australasia, China and the UK.
Vista Group International made a net profit of $3.7 million for the year ended 31 December 2014.
