Bell Financial Group Limited's
(ASX:BFG) online broking business Bell Direct will partner with marketing technology service provider Rewardle Holdings Limited
(ASX:RXH).
Both groups will collaborate on a test and learn brand partnership agreement starting from this month for a minimum of three months.
The project will explore the use of the Rewardle Platform to provide Bell Direct clients with hyperlocal rewards across the Rewardle Merchant Network based on their activity with Bell Direct.
Both groups will fund their own costs associated with implementing the agreement which has an option to be extended.
Bell Financial Group reported a net profit of $5.95 million in the 2014 calendar year.
