Commonwealth Bank of Australia
(ASX:CBA) has announced the promotion of its Chief Marketing Officer, Ms Vittoria Shortt to Group Executive, Marketing and Strategy.
Ms Shortt has been with the bank for 13 years and held a number of customer focussed and strategy leadership roles before taking on the marketing helm.
CBA CEO Ian Narev said Vittoria’s combination of skills allows the bank to combine marketing and strategy functions, a natural step forward for the CBA.
Commonwealth Bank produced a net profit of $4.5 Billion for the 12 months ending 31 December 2014.
