Bubs Australia (ASX:BUB) has inked a strategic agreement with Alibaba Centralised Import Procurement to capitalise on the growth of China’s goat dairy market.
It estimates the market to be worth $2 billion and to comprise of approximately 700 million adults.
In the first year of the contract, the parties expect to ship adult goat dairy products, including CapriLac® and Deloraine® brand portfolios worth around $10 million.
The company is also launching an expanded Deloraine® adult goat dairy range that will cater to the premium end of the segment.
Share in Bubs Australia (ASX:BUB) are trading 3.2 per cent higher at $1.11.