Bigtincan Holdings builds relationship with US brewing company

Company News

by Rachael Jones

Software company Bigtincan Holdings (ASX:BTH) has expanded its existing relationship with one of the world’s largest brewers, Anheuser-Busch.

They will deliver sales enablement to an initial set of independent wholesalers across the USA.

Anheuser-Busch has over 18,000 employees in the US and produces beer brands including Budweiser and Stella Artois.

Bigtincan® Hub™ software platform will be used by an initial set of Anheuser-Busch’s independent wholesalers to deliver content and provide communications based on Bigtincan’s advanced content delivery technology, SalesAI.

Shares in Bigtincan Holdings (ASX:BTH) trading 1.1 per cent higher at 47 cents.

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