Software company Bigtincan Holdings (ASX:BTH) has expanded its existing relationship with one of the world’s largest brewers, Anheuser-Busch.
They will deliver sales enablement to an initial set of independent wholesalers across the USA.
Anheuser-Busch has over 18,000 employees in the US and produces beer brands including Budweiser and Stella Artois.
Bigtincan® Hub™ software platform will be used by an initial set of Anheuser-Busch’s independent wholesalers to deliver content and provide communications based on Bigtincan’s advanced content delivery technology, SalesAI.
Shares in Bigtincan Holdings (ASX:BTH) trading 1.1 per cent higher at 47 cents.