Bigtincan Holdings builds relationship with US brewing company

Company News

by Rachael Jones

Software company Bigtincan Holdings (ASX:BTH) has expanded its existing relationship with one of the world’s largest brewers, Anheuser-Busch.

They will deliver sales enablement to an initial set of independent wholesalers across the USA.

Anheuser-Busch has over 18,000 employees in the US and produces beer brands including Budweiser and Stella Artois.

Bigtincan® Hub™ software platform will be used by an initial set of Anheuser-Busch’s independent wholesalers to deliver content and provide communications based on Bigtincan’s advanced content delivery technology, SalesAI.

Shares in Bigtincan Holdings (ASX:BTH) trading 1.1 per cent higher at 47 cents.

Rachael Jones

Finance News Network
Rachael comes to FNN after working for Fairfax Media covering international breaking news, including the global economy and politics. She joined FNN in February 2018. She has reported on Australia’s finance news for various organisations since 2000 and has also interviewed a number of key business players, including Bill Gates. Rachael has also worked across a number of countries, including the UK and the US.