CBA hires AXA’s ex chief marketing exec after creating two new roles

Company News

by Jessica Amir

The Commonwealth Bank (ASX:CBA) has created a new role of group executive marketing and corporate affairs, as CBA says it's focused on its customers, stakeholders and the broader community.

The bank hired Priscilla Sims Brown for the seat, with effect from 1 August 2019. She is currently CEO a US start-up digital healthcare platform, Emerge.me, which she joined in 2017. Prior to this, Priscilla was senior vice president and chief marketing officer at AXA Financial in the US

CBA also created a new role, group general counsel and governance, with both new roles reporting directly to CEO Matt Comyn.

It comes as the big four bank decided to split the roles of group general counsel and group executive group corporate affairs in two roles following the retirement of Anna Lenahan.

Shares in the Commonwealth Bank (ASX:CBA) are trading 1.02 per cent higher at $83.85
 

Jessica Amir

Finance News Network
Jessica joined FNN in January 2017 after having worked in financial advising for seven years and in TV journalism for seven years, specialising in finance, equities and analysis. She has interviewed former Prime Ministers of Australia, Tony Abbott, Julia Gillard and Kevin Rudd and ex Treasurer Jo Hockey. Jessica has worked as a journalist with Sky News Business, ABC 1, ABC's The Business, ABC24 and has also been a regional Channel 7 and 9 TV reporter with Prime7 and Win News.