Bega Cheese wins peanut butter jar trademark battle

Company News

by Rachael Jones

Bega Cheese (ASX:BGA) will be able to continue to use the trademark peanut butter jars after a long battle with American food company Kraft.

Bega acquired the peanut butter products are part of its purchase with the Mondelez Grocery business in 2017.

The Federal Court of Australia today gave Bega the right to continue to use the current packaging of its Smooth and Crunchy Peanut Butter products.

Kraft Heinz sought to prevent Bega Cheese from using the trademark packaging of the yellow lid, and red and blue peanut labels.

Shares in Bega Cheese (ASX:BGA) are trading 7.41 per cent higher at $5.44
 

Rachael Jones

Finance News Network
Rachael comes to FNN after working for Fairfax Media covering international breaking news, including the global economy and politics. She joined FNN in February 2018. She has reported on Australia’s finance news for various organisations since 2000 and has also interviewed a number of key business players, including Bill Gates. Rachael has also worked across a number of countries, including the UK and the US.