Prime TV ratings boost FY result

Company News

Prime Media Group Limited (ASX:PRT) has posted a 2 per cent improvement in its full year net profit of $28 million.

CEO Ian Audsley says the result is a tremendous achievement underpinned by growth in Prime’s television audience share and wins in multiple ratings markets.

The broadcasting company conceded that its radio business in Queensland had endured a difficult year due to the impact of poor consumer and advertiser sentiment, but managed to maintain tight cost control.

They remain optimistic that radio conditions will be boosted by any positive change in the advertising market.

Prime Media has declared a fully franked final dividend of 3.3 cents per share.

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